{"id":1133,"date":"2015-08-03T14:03:44","date_gmt":"2015-08-03T12:03:44","guid":{"rendered":"http:\/\/primanetblog.hu\/?p=1133"},"modified":"2022-11-24T14:04:42","modified_gmt":"2022-11-24T13:04:42","slug":"amit-biztosan-nem-tudtal-a-gorenje-markarol","status":"publish","type":"post","link":"https:\/\/www.primanet.hu\/blog\/amit-biztosan-nem-tudtal-a-gorenje-markarol\/","title":{"rendered":"Amit biztosan nem tudt\u00e1l a Gorenje m\u00e1rk\u00e1r\u00f3l"},"content":{"rendered":"<p><strong>A Gorenje az egyik vezet\u0151 eur\u00f3pai h\u00e1ztart\u00e1sig\u00e9p-gy\u00e1rt\u00f3. A c\u00e9g t\u00f6bb mint 60 \u00e9ves m\u00faltra tekint vissza, a m\u00e1rka nev\u00e9t a szlov\u00e9niai Gorenje falur\u00f3l kapta, ahol az a manufakt\u00fara m\u0171k\u00f6d\u00f6tt, amelyb\u0151l a vil\u00e1gc\u00e9g kin\u0151tte mag\u00e1t.<\/strong><\/p>\n<p>A Gorenje csoporthoz tartoz\u00f3 m\u00e1rk\u00e1k az Asko, ATAG, Pelgrim, Upo, Mora, Etna \u00e9s K\u00f6rting is. A c\u00e9g ma m\u00e1r \u00e9rt\u00e9kes\u00edt\u00e9si h\u00e1l\u00f3zata r\u00e9v\u00e9n minden kontinensen, <strong>90 orsz\u00e1gban van jelen<\/strong>, \u00e9s mintegy 11 ezer alkalmazottat foglalkoztat.<\/p>\n<h2>A Gorenje f\u0151 profilja<\/h2>\n<p>A Gorenje f\u0151 profilja a h\u00e1ztart\u00e1si berendez\u00e9sek gy\u00e1rt\u00e1sa, f\u0151k\u00e9nt a h\u0171t\u00e9s, s\u00fct\u00e9s, f\u0151z\u00e9s, szell\u0151z\u00e9s, l\u00e9gkondicion\u00e1l\u00e1s ter\u00fclet\u00e9n. A Gorenje Csoport sz\u00e9lesebb tev\u00e9kenys\u00e9gi k\u00f6r\u00e9hez tartoznak az \u00f6kol\u00f3giai szolg\u00e1ltat\u00e1sok, a szersz\u00e1mk\u00e9sz\u00edt\u00e9s, tervez\u00e9s.<\/p>\n<p>A magyar felhaszn\u00e1l\u00f3k els\u0151sorban a Gorenje h\u0171t\u0151ket \u00e9s fagyaszt\u00f3kat, a Gorenje g\u00e1zt\u0171zhelyeket, Gorenje elsz\u00edv\u00f3kat, Gorenje f\u0151z\u0151lapokat \u00e9s h\u00e1ztart\u00e1si kisg\u00e9peket ismerik \u00e9s kedvelik a v\u00e1laszt\u00e9kb\u00f3l.<\/p>\n<div id=\"attachment_1137\" style=\"width: 880px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1137\" class=\"wp-image-1137 size-full\" src=\"https:\/\/www.primanet.hu\/blog\/wp-content\/uploads\/2017\/01\/gorenje-konyha.jpg\" alt=\"Korszer\u0171 konyha korszer\u0171 h\u00e1ztart\u00e1si g\u00e9pekkel\" width=\"870\" height=\"435\" \/><p id=\"caption-attachment-1137\" class=\"wp-caption-text\">Korszer\u0171 konyha korszer\u0171 h\u00e1ztart\u00e1si g\u00e9pekkel<\/p><\/div>\n<h2>A Gorenje t\u00f6rt\u00e9nete<\/h2>\n<p>Az 1950-es \u00e9vekben a kis szlov\u00e9n faluban, Gorenj\u00e9ben m\u0171k\u00f6d\u00f6tt az a kisv\u00e1llalkoz\u00e1s, amely mez\u0151gazdas\u00e1gi g\u00e9peket \u00e9s \u00e9p\u00edt\u0151anyagokat k\u00e9sz\u00edtett. A term\u00e9kk\u00f6r 1958-ban b\u0151v\u00fclt t\u0171zhelyekkel, a termel\u00e9s pedig a k\u00f6zeli Velenj\u00e9be helyez\u0151d\u00f6tt \u00e1t. Mos\u00f3g\u00e9pekkel \u00e9s h\u0171t\u0151szekr\u00e9nyekkel 1961-t\u0151l b\u0151v\u00fclt a paletta. A term\u00e9kk\u00f6r 1970-1980 k\u00f6z\u00f6tt v\u00e1lt m\u00e9g sz\u00e9lesebb\u00e9, ekkor m\u00e1r konyhab\u00fator, ker\u00e1mia, orvosi berendez\u00e9sek, telekommunik\u00e1ci\u00f3s eszk\u00f6z\u00f6k, telev\u00edzi\u00f3k \u00e9s egy\u00e9b elektromos \u00e1ruk szerepeltek a k\u00edn\u00e1latban.<\/p>\n<h2>Integr\u00e1ci\u00f3<\/h2>\n<p>Az 1990-es \u00e9vek \u2013 ak\u00e1rcsak az eg\u00e9sz r\u00e9gi\u00f3ban \u2013 az \u00e1talakul\u00e1sr\u00f3l, szerkezetv\u00e1lt\u00e1sr\u00f3l sz\u00f3ltak. A c\u00e9g egykori szocialista vezet\u00e9si rendszere teljes eg\u00e9sz\u00e9ben privatiz\u00e1lt, piaci alapokon m\u0171k\u00f6d\u0151 t\u00e1rsas\u00e1gg\u00e1 v\u00e1lt. A terjeszked\u00e9snek j\u00f3 alapot adott a r\u00e9gi\u00f3 t\u00f6bb \u00e1llam\u00e1ban lezajlott, hasonl\u00f3 \u00e1talakul\u00e1s. Az Gorenje 2004-ben felv\u00e1s\u00e1rolta \u00e9s integr\u00e1lta a cseh Mora Moravia c\u00e9get, 2008-ban az ATAG-ot, 2010-ben pedig az ASKO-t. Az ezredfordul\u00f3 ut\u00e1n a strat\u00e9giai tervez\u00e9skor nagy hangs\u00falyt kaptak az \u00f6kol\u00f3giai szempontok, \u00e9s a diz\u00e1jn.<\/p>\n<h2>Gorenje term\u00e9kek<\/h2>\n<p>K\u00edn\u00e1latunkban t\u00f6bbf\u00e9le <a href=\"https:\/\/www.primanet.hu\/termekek\/konyha-fozes\/?brand=gorenje\">Gorenje h\u00e1ztart\u00e1si nagyg\u00e9p<\/a> is megtal\u00e1lhat\u00f3: mosogat\u00f3g\u00e9pek, be\u00e9p\u00edthet\u0151 s\u00fct\u0151k, korszer\u0171 f\u0151z\u0151lapok, be\u00e9p\u00edthet\u0151 mikrohull\u00e1m\u00fa s\u00fct\u0151k.<\/p>\n<p>A megfelel\u0151 h\u0171t\u0151 kiv\u00e1laszt\u00e1s\u00e1hoz <a href=\"https:\/\/www.primanet.hu\/blog\/hutoszekreny-kiskokos-hogyan-valaszd-ki-a-tutit\/\">H\u0171t\u0151szekr\u00e9ny kisokos<\/a> c\u00edm\u0171 anyagunkban adunk seg\u00edts\u00e9get. De <a href=\"https:\/\/www.primanet.hu\/blog\/hogyan-aknazhatod-ki-minel-jobban-a-mosogeped-elonyeit\/\">a mos\u00f3g\u00e9p haszn\u00e1lat\u00e1hoz<\/a> is adtunk tan\u00e1csokat.<\/p>\n<p>Blogbejegyz\u00e9seinkben <a href=\"https:\/\/www.primanet.hu\/blog\/hogyan-ujitsuk-fel-a-konyhankat\/\">a konyha fel\u00faj\u00edt\u00e1s\u00e1r\u00f3l<\/a> \u00e9s <a href=\"https:\/\/www.primanet.hu\/blog\/nagyszeru-beepitheto-konyhagepek-amiket-otthonfelujitasi-tamogatashoz-is-elszamolhatsz\/\">a be\u00e9p\u00edthet\u0151 konyhai g\u00e9pekr\u0151l<\/a> is \u00edrtunk, \u00e9rdemes \u00f6tleteket mer\u00edteni bel\u0151l\u00fck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Gorenje az egyik vezet\u0151 eur\u00f3pai h\u00e1ztart\u00e1sig\u00e9p-gy\u00e1rt\u00f3. A c\u00e9g t\u00f6bb mint 60 \u00e9ves m\u00faltra tekint vissza, a m\u00e1rka nev\u00e9t a szlov\u00e9niai Gorenje&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9],"tags":[776,201,335,454,456],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otthon-haz","tag-beepitheto-konyhagep","tag-gorenje","tag-konyha","tag-primaenergia","tag-primanet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amit biztosan nem tudt\u00e1l a Gorenje m\u00e1rk\u00e1r\u00f3l I PrimaNet Blog<\/title>\n<meta name=\"description\" content=\"A Gorenje az egyik vezet\u0151 eur\u00f3pai h\u00e1ztart\u00e1sig\u00e9p-gy\u00e1rt\u00f3. 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